Hospitality Technology. July 11, 2008. Godfather's pizza, Not Your Average Joe's and Tenderjacks pilot online ordering program.
http://www.htmagazine.com/ME2/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=3E19674330734FF1BBDA3D67B50C82F1&tier=4&id=888C5ACEC63F49D5A83AA0408D7544B5
Three pizza chains, Godfather’s Pizza, Not Your Average Joe’s and Tenderjacks just recently decided to take their ordering and marketing program for a new take using the popular online hospitality ordering company Fishbowl. Fishbowl is a company that enables restaurants of every size to design an online ordering website. This website changes many things for the businesses. Eventually, Fishbowl allows the companies to expand their businesses using not only online ordering but also use email, mobile, and other web-based marketing aspects to expand their product even further than simply online ordering. The email aspect of Fishbowl really allows restaurants to build strong relationships with their most loyal customers. Tenderjacks is a small restaurant that just signed on to use the company’s services. They have seen such great success from Fishbowl that they have decided to maximize the program by bringing in their online ordering solution in addition to their marketing solution. Fishbowl is a very small company so this was a big step because they don’t have all the extra finances that several of the big franchises have. Fishbowl’s solution offers several ordering options on their sites including delivery or pickup, menus, the option to chose the delivery times, many payment options and it is easily integrated into most restaurant’s POS systems.
I think that the company Fishbowl is a great idea and I am really interested to find out more information about it. It is a great service to provide to restaurants. I know that Dominos now uses their online marketing strategy and allows their customers to personally build their favorite pizza from scratch and even name it. At the University of Delaware, there are online ordering pages such as campusfood.com and hungryhens.com. Ordering online really allows the customer to personalize their order, view restaurants menus, and pay all at once without having to speak to any humans. In addition, online ordering several times cuts down on error which leaves the customer much happier. Companies are able to promote specials and new menu items easily via email and this really leads to loyal customers. Fishbowl provides the companies a simple solution to marketing and makes it easier in times that the business is really busy and phone orders take a lot of extra time. I think that Fishbowl will also be a really good way to track consumer’s tastes and preferences so companies will better be able to cater to their valued guests. I think that soon enough just about every take out restaurant will turn to online ordering.
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I totally agree with Katy and would love to learn more about Fishbowl myself. I think that online ordering is becoming the norm, and I believe that soon enough, most take-out/delivery places will use online ordering. I think the convenience for customers as well as the ability for them to create their own orders really minimizes order errors and makes customers happy. I think this is a great system for most restaurants.
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